Wunderman appoints new global chief creative officer
Wunderman has recruited a new global chief creative officer, Daniel Bonner, who has pledged to put data and technology at…
direct marketing
Sainsbury’s backs industry event to attract young guns
Sainsbury’s has joined forces with DMA Talent to support this year’s Creative Data event, which offers 250 aspiring marketers the…
‘Simple’ personalisation fails to impress consumers
Personalisation may be seen as the holy grail for marketers, but simply sending customers birthday greetings or addressing them by…
‘In-play’ gambling ads banned in new CAP crackdown
Gambling companies are facing a new advertising crackdown to prevent them from targeting problem gamblers with free bets and bonuses…
Equimedia hires Neil Evans in major expansion drive
Equimedia has hired former Amaze One chief Neil Evans as chief operating officer in a move which has triggered a…
Armadillo CRM secures MBO and targets 100% growth
Bath-based agency Armadillo CRM, which works with brands including McDonald’s, hotels.com and Disney, has undergone a management buy-out led by…
Due diligence failings are still blighting the DM industry
The DM Commission, the Judge Dredd of the direct marketing sector which has the power to expel DMA members, has…
DM budgets dip again but 2018 could be bumper year
Marketers are more confident that direct marketing budgets will rise this year than at any time in the past decade,…
Marketers still struggling to connect despite data boom
Despite increased sophistication in how marketing data is being collected and used, the sheer volume of data means brand owners…
Marketers are fingered for coming up with Blue Monday
Marketing has been blamed for many things, obesity, anorexia, the nation’s debt, body image issues and even, more recently, the…