New order: clients are changing, now it’s agencies’ turn
It’s nearly H2 already. Is everyone on-plan? 2018 always promised change, challenge and opportunity. VUCA (volatility, uncertainty, complexity and ambiguity)…
direct marketing
Industry risks backlash over direct mail plastic waste
The direct marketing industry is leaving itself wide open to a major assault on its environmental record after the DMA has admitted that…
‘Booming’ Medialab hires ex-Starcom MediaVest boss
Medialab, the data-driven media agency, has appointed former Starcom MediaVest Group chief executive Stewart Easterbrook to be chairman as part…
US DMA hits buffers as 101 year old trade body is sold
The US DMA might have tried rebranding to distance itself from what it saw as the murky world of direct…
‘Cocky’ UK marketers have heads buried in the sand
The vast majority of media and marketing bosses believe their business is as productive or more productive than rivals, yet…
‘Jittery’ Royal Mail warns GDPR may hit direct mailings
Royal Mail has raised more than a few eyebrows in the direct marketing industry by warning that GDPR could lead…
Standard Life chief urges brands to be brave over GDPR
Standard Life’s head of decisioning, Firas Khnaisser, has used his appointment as chair of DMA Scotland to call on brands…
WPNC rekindles relationship with Children with Cancer
Children with Cancer UK has appointed WPN Chameleon for a major marketing campaign, breaking this summer, after first working with…
Changing marketing landscape needs an agile approach
Marc Pritchard recently announced some interesting changes over at P&G. Moving marketers from “project” managers to “brand” managers, cutting the…
Armadillo CRM appoints new client services director
Armadillo CRM, the Bath-based agency which secured a management buyout in February, has made its first major appointment since the…