WPP finally confirms Mark Read as new global boss
WPP has finally sworn in former Wunderman global chief executive Mark Read as its new boss following months of speculation…
direct marketing
Printing giant launches ‘green’ alternative to polywrap
Brand owners are being offered a new translucent paper-based wrapping solution – that can be used in direct mail campaigns…
DM bashing press bashed by decline of direct marketing
The Daily Mail and Daily Telegraph will be spitting feathers over direct marketing again this week after it has been…
CRM systems ‘can boost charity income by 1,000%’
Charities which have embraced CRM systems are likely to have an income that is ten times higher than those who…
Mike Cornwell exits Iris CRM start-up after 8 months
Mike Cornwell, who was appointed executive director of Iris’ CRM start-up just eight months ago, has already left the agency,…
Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
Sector preps charm offensive for new Culture Secretary
The marketing industry has yet another Government minister to try to get on its side following the political turmoil sparked…
Kitcatt back at Cirencester, 30 years after it all began
Paul Kitcatt, the man who went from junior copywriter to co-founder of the one of the most successful UK direct…
GDPR forces marketers to go back to drawing board
New research from NTT Security predicts that it will take up to five years until there are high levels of…