Ford appoints Unlimited Group in major in-house drive
Ford Motor Company has appointed Unlimited Group as the car giant’s first dealer marketing agency to provide strategy and support…
direct marketing
Syngenta appoints Gyro Manchester for global brief
Global agricultural company Syngenta has appointed Gyro UK to support the launch of its “next-generation” fungicide molecule in key countries….
Has the traditional marketing model had its day?
Transparency, greater control over creative, and a better return on investment, are just some of the reasons why brands are…
The top five issues that marketers must challenge today
The pace of change has never been quicker. Accelerating technological developments mean it’s expected that in in five years our…
Martin Troughton joins Safestyle as UK marketing chief
Former Everest and Anglian marketing chief Martin Troughton has made it a hat-trick of roles at home improvement companies by…
ICO launches consultation on first statutory DM Code
The Information Commissioner’s Office is drawing up plans for the first direct marketing code of practice and has launched a…
Armadillo appoints Silicon Valley advisor as non-exec
CRM agency Armadillo is continuing its drive for growth by appointing former Google and Amazon advisor Ann Hiatt as a…
Lida drafts in New York chief Goodman for top UK role
Lida has appointed the head of its New York operation Jonathan Goodman – the man once described as having the agency…
IDM signs deal with Pearson for international expansion
The Institute of Direct & Digital Marketing (IDM) has signed a partnership with education giant Pearson to expand into international…
Armadillo hires Havas Helia chief for top strategy role
CRM agency Armadillo has appointed former Havas Helia planning director Fiona Craig as strategy director to spearhead client strategy and…