Havas to finally rebrand all DM agencies Havas Helia
Havas Group is finally coming good on its promise to rebrand all the data-driven marketing agencies in its global network…
direct marketing
BBC ‘Plastics Watch’ ramps up campaign against waste
The BBC is bolstering its fight against “single use” plastic by launching a major initiative aimed at helping British consumers…
‘Dive deep’ into all your customer data or risk oblivion
Brand owners are being urged to “dive deep” into their customer data gathered from all sources or risk being left…
Cannes Lions Grand Prix proving as elusive as ever
Anyone wondering whether there has been anything for the UK data-driven marketing industry to cheer about from the much-hyped 2018…
Direct mail growth set to defy the harbingers of doom
Direct mail is predicted to record its second highest growth rate in eight years during 2018, beaten only by last…
Blueberry Wave backs fight against mail plastic waste
Data specialist Blueberry Wave is putting its money where its mouth is to tackle direct mail’s contribution to the plastic…
Armadillo appoints agency’s first digital design director
CRM agency Armadillo is continuing to beef up its senior team following a management buyout in February with the appointment…
Data v creativity…it’s a no brainer, says McKinsey study
Consulting firm McKinsey has waded into the age old debate over data versus creativity by revealing what everyone in the DM…
eBay launches ad targeting platform for local business
eBay Advertising has soft-launched a new platform designed to help local firms reach new customers and build their businesses by…
Crisis? What crisis? GDPR fuels more potent marketing
Predictions that GDPR would ravage through the marketing industry like a plague of locusts have been blown out of the…