GDPR and Brexit uncertainty hits marketing budgets
The long-awaited upturn on direct marketing budgets has yet to materialise, according to the latest IPA Bellwether Report, which shows…
direct marketing
Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Former MAA chiefs sign assets deal for new trade body
Two former chairmen of the Marketing Agencies Association (MAA) have set up a new organisation to acquire the trade body’s…
Most email marketers send campaigns on the wrong day
Email may have been a key weapon in the marketer’s armoury for nearly two decades but most brands are still…
Ad industry body reiterates immigration controls threat
The Advertising Association has reiterated its warning that the marketing industry will be hit hard by restricting immigration from the…
Property investment fintech starts hunt for DM agency
House crowdfunding platform Property Partner – the online equity firm that funds property deals ranging from houses to apartment buildings…
Maher and Cripps signed up for expanded DMA board
The DMA has strengthened its group board with the addition of two new members, MBA’s Stephen Maher and The Economist’s…
Response One, Occam and Amaze One rebrand as Edit
St Ives Group is planning a major overhaul of its data and direct marketing agencies by merging Response One, Occam…
Strategic Marketing division delivers for St Ives Group
St Ives Group’s decision to move away from print has been backed by its latest results which show that the…
Charles Ping steps down at Fuel to seek new challenge
Fuel chairman Charles Ping has quit the Engine-owned data and analytics consultancy to seek a fresh challenge, just six months…