Iris hires ‘old guns’ to set up dedicated CRM division
Iris Worldwide has created DM agency-land’s “oldest gang in town” by hiring Mike Cornwell, Chris Whitson, Simon Spyer and Jason…
direct marketing
DM budget boom still on hold as uncertainty spreads
The direct marketing industry is still awaiting the predicted boom times, promised at the beginning of the year, with the…
Stressed out marketers struggling to get a decent kip
Want to know what is keeping marketers awake at night? According to a new study it is simply their jobs,…
Hulbert and Haworth move up in Wunderman revamp
Just weeks after promoting Stephan Pretorius to UK group chief executive, Wunderman has picked another insider to run the London…
Get set for DM 4.0: the age of data directed marketing
Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting…
DM industry comes out fighting despite inserts slump
The direct marketing industry is attempting to put a positive spin on a 12% slump in insert volumes by highlighting the fact…
Bullish Callcredit rebrands as profits soar to record high
Callcredit Information Group has posted a record 18% increase in gross revenue to £201m for 2016, up from £170m in…
DM Trust details £200,000 investment in DM industry
The DM Trust – the charitable institution created from the merger of the IDM Trust and the Direct Marketing Foundation…
Two-thirds of marketers admit to being bored at work
The marketing industry might pride itself on being a vibrant, exciting place to work but over two-thirds of marketers admit…
Call for industry action as Digital Bill is waved through
The direct marketing industry is being urged to ensure it makes its voice heard after the Digital Economy Bill was…