Direct mail proves its mettle despite online assault
Direct mail spend will hold firm in the face of a new surge in online spend and predicted wholesale cuts…
direct marketing
Stop the navel gazing and just get on with the work
The decision by the US Direct Marketing Association to dump the word ‘direct’ from its moniker and replace it with…
Marketing salaries soar but the skills shortage bites
First the good news; business confidence in the marketing industry is remaining so strong that salaries are increasing by over…
Parliamentary group aims to make big data prosper
While some MPs appear to have nothing better to do than demonise the direct marketing industry, a new cross-party Parliamentary group…
MPs unite to slag off £15bn direct marketing sector
MPs on both sides of the House of Commons are stepping up their campaign to use the committee stage of…
US industry body rebrand ditches ‘direct marketing’
The US Direct Marketing Association has ditched its DM roots by rebranding to become the Data & Marketing Association in…
2015 Review of the Year: a wake-up call for security
They say a week is a long time in politics; at the Information Commissioner’s Office every week must have seemed…
Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build…
Nokia kicks off £40m blitz for N8
Nokia is aiming to maintain its dominance over Apple’s iPhone with a £40m marketing campaign for its N8 handset. The…
Students urged to ‘aim higher’
The Government has used the humble mailshot to target everyone from serial criminals to die-hard smokers but now it is…