Indicia buys social, search agency
Indicia has strengthened its social media and search capabilities by investing in London agency Make It Rain. Founded in 2008…
direct marketing
Is sales promotion really so odious?
Remember the time when a binman was a binman and not a waste management executive? The marketing industry has a…
Kitcatt Nohr grabs Publicis cash
Publicis Groupe has opened its cheque-book again to strengthen its direct and digital capabilities with the purchase of Kitcatt Nohr…
Publicis Dialog scrapped in UK
Publicis Dialog has been axed in the UK after more than 13 years as the group’s direct marketing agency, following…
Mobile giant appoints Communisis
Everything Everywhere, the company which owns T-Mobile and Orange in the UK, has appointed Communisis to handle the running of…
Digital sparks offline budget boost
UK marketers are planning to boost spend on traditional techniques, such as direct mail, on the back of renewed confidence…
Wickes CRM win for Partners
DIY chain Wickes has hired Engine Group’s Partners Andrews Aldridge to handle its CRM business, in the same week as…
DMA suspends ‘triple whammy’ firm
The DMA has suspended member company Phruit after a triple whammy of DMA code breaches, following hundreds of complaints about…
Samaritans tests ‘suicide’ mailers
Samaritans, the UK’s only 24-hour support service for people in emotional distress and at risk of suicide, is testing two…
Why email is just as effective as SEO
With SEO becoming an increasingly competitive and saturated market, there is pressure on marketing agencies to stand out from the…