Mail blitz to tackle Xmas crime
Greater Manchester Police are turning to direct marketing to combat burglary over the festive period. Hundreds of known burglars, robbers…
direct marketing
Logie: ‘Protect commercial freedom’
New DMA chairman Scott Logie has called on the trade body to take a leading role in preserving direct marketing’s…
Right Royal furore is a raging farce
So, just three days after the happy announcement of Prince William’s engagement to Kate Middleton the witch-hunt began… Surprisingly, though,…
Middletons: Press ‘mass hypocrisy’
British press giants – including the Daily Mail, the Telegraph and the Times – have been accused of mass hypocrisy…
Wording tweaks can slash opt-outs
Opt-out rates can be slashed by up to 17 per cent just by making small tweaks in way the question…
5.2m mailings to dead this Xmas
More than 5.2 million pieces of direct mail will be sent to the deceased in December, according to Mortascreen supplier…
Time for us all to get engaged
After a week full of Royal Wedding excitement, I know I’m not the only person who’s writing about engagement. Opportunism?…
Co-op promotes profits payout
The Co-operative Group has carried out a membership website ‘takeover’ to promote its November share of the profits payment (www.co-operative.coop/membership)….
AIS heads DMA Awards shortlist
Archibald Ingall Stretton tops the agency nominations for next month’s 2010 DMA Awards, being shortlisted for a total of 12…
Agencies face Royal Mail cutbacks
Royal Mail’s marketing agencies could be facing a 20 per cent cut in the fees they charge the postal operator,…