‘Outrageous’ post hikes approved
Regulator Postcomm has approved Royal Mail price increases on bulk mail – branded outrageous by direct marketing industry bosses –…
direct marketing
Acxiom hires European CIO
Acxiom, the interactive marketing services company, has hired former Pearson and NatWest IT executive Lester Pulsford as European chief information…
Future’s bright, the future’s DM
I think we all wish we had access to a crystal ball that reveals how the marketing marketplace is set…
Mailshots in mix gives 20% lift
Combining direct mail with other marketing activities increases campaign payback by up to 20 per cent, according to a study,…
Direct marketing; it’s the future
A new report confirms what many in the direct marketing industry have been saying for years: the rise of data,…
Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…
DM and online up says Bellwether
Direct marketing, Internet advertising and paid search were the only disciplines to see a rise in spend during the last…
Will it matter if Royal Mail is private?
Protesters waved dark red flags and a coffin bearing the slogan “Here lies the remains of Royal Mail” was carried…
Nissan GB gears up Micra launch
Nissan Motor (GB) is rolling out its first CRM-led campaign for the new Micra, which has already resulted in pre-launch…
TNT secures top green standard
TNT Post is the first direct mail supplier to be awarded the highest BSI environmental standard for the DM industry,…