Industry outrage at bulk mail hike
Royal Mail plans to hike bulk mail prices have been branded “outrageous” by the DM industry, after Postcomm paved the…
DM
Single view eludes brand-owners
Just 4 per cent of businesses have a single customer view across all consumer touchpoints, despite growing customer expectations that…
Agencies face Royal Mail cutbacks
Royal Mail’s marketing agencies could be facing a 20 per cent cut in the fees they charge the postal operator,…
Tourism Ireland hunts ‘influencers’
Tourism Ireland is the first company to sign up to a new social media analytical tool, called Inspire, which claims…
Where do you find the best online chiefs?
The phenomenal growth in online business and ecommerce over the past decade has been well documented, as more and more…
ID expert: ‘Lie to protect your data’
A cyber crime expert is risking the wrath of the data industry after urging online users to lie about their…
Rival post costs Royal Mail millions
Royal Mail chief executive Moya Greene has demanded a rethink on how much it can charge rivals to deliver their…
REaD Group forced to bury ad
The advertising watchdog has ruled that The REaD Group must ditch an ad for The Bereavement Register in which it…
ASA probes death data bust-up
The Advertising Standards Authority is set to rule on whether The REaD Group can claim that its Bereavement Register is…
Avis hands Euro loyalty to ICLP
Car hire firm Avis is understood to have handed the launch of its pan-European loyalty scheme to ICLP following a…