How affinity marketing can beat the blues
Affinity marketing is one of the most powerful DM tools available, particularly in a recession. Why? When two brands co-operate…
DM
Samaritans tests ‘suicide’ mailers
Samaritans, the UK’s only 24-hour support service for people in emotional distress and at risk of suicide, is testing two…
‘Outrageous’ post hikes approved
Regulator Postcomm has approved Royal Mail price increases on bulk mail – branded outrageous by direct marketing industry bosses –…
Junk deluge irks Daily Mail – again
Royal Mail is reportedly planning a fivefold increase in revenue from unaddressed direct mail, according to Middle England’s bible, the…
Direct marketing; it’s the future
A new report confirms what many in the direct marketing industry have been saying for years: the rise of data,…
Cruickshank takes IPA DM role
The IPA has confirmed the appointment of LIDA chief executive Mel Cruickshank as the new chairman of the Direct Marketing…
Fujitsu ServerFix mailing by DirectionGroup
At first glance this simply looks like a box containing a model car and immediate questions begin, such as why…
Digest woos brands with DM arm
Reader’s Digest UK is taking on DM suppliers and agencies with the launch of a new company, Direct Marketing Partners,…
DM and online up says Bellwether
Direct marketing, Internet advertising and paid search were the only disciplines to see a rise in spend during the last…
Lynx Rise by Tullo Marshall Warren
Having recently completed the agency’s first viral ad for Alfa Romeo I must admit that I had more than a…