Virgin is top direct mail spender
Virgin Media spent the most on direct mail in the UK last year, boosting its spend by more than a…
DM
Cautious welcome for Budget
The direct, data and digital marketing industries have given a cautious welcome to the Budget, with the inevitable winners and…
Why mail boosts ROI on all campaigns
I, for one, was not surprised by the recent Brand Science research that direct mail can drive return on investment…
Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build…
Students urged to ‘aim higher’
The Government has used the humble mailshot to target everyone from serial criminals to die-hard smokers but now it is…
![Computer-Hacker-2[1]](https://www.decisionmarketing.co.uk/wp-content/uploads/2015/10/Computer-Hacker-21-282x30010-260x146.jpg)
Trade bodies sign up to DataSeal
DM information security scheme DataSeal has been expanded beyond the DMA membership to members of the IPA, ISBA and IPM…
Rapp nets £35m Intel rival brief
Rapp has scooped the £35m integrated marketing account of Intel’s main rival – Advanced Micro Devices – after beating OgilvyOne…
Kitcatt Nohr grabs Publicis cash
Publicis Groupe has opened its cheque-book again to strengthen its direct and digital capabilities with the purchase of Kitcatt Nohr…
Publicis Dialog scrapped in UK
Publicis Dialog has been axed in the UK after more than 13 years as the group’s direct marketing agency, following…
Mobile giant appoints Communisis
Everything Everywhere, the company which owns T-Mobile and Orange in the UK, has appointed Communisis to handle the running of…