Why Skills Bootcamps will help SMEs boost productivity
Digital skills gaps remain prevalent across the business community; and they will only worsen if we do not actively seek…
DMA
DMA boosts training with data and analytics bootcamps
The DMA is expanding its training programmes with the launch of data strategy, analytics and measurement for digital marketing skills…
Electoral Commission breach ‘threat to us all’, says DMA
The DMA has issued a stark warning that the major data breach at the UK Electoral Commission – which could…
Apple changes strike at the core of email measurement
New email marketing figures have raised serious questions over the authenticity of open rates as a measurement of success with…
Door drops show mettle as industry rides out the storm
Annual expenditure on door drops has held firm year-on-year, with both spend and volume resisting budget cuts, despite a largely…
Meta ruling blows US data transfers out of the water
The DMA has waded into the debate over data transfers between the EU and the US following yesterday’s record GDPR…
DMA unites with Merkle for CMO Measurement Toolkit
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…
Email clickthroughs double as Brits seek out bargains
Email marketing offers unrivalled effectiveness in nurturing consumers through difficult times and its relevance to consumers continues to rise, with…
MPs lay into ‘inadequate’ data protection reform bill
MPs from all parties have expressed major concerns about the Government’s data reforms, with many claiming the proposed legislation does…
Govt urged to beef up data bill to fight ‘horrific’ adtech
As the data reform bill returns to Parliament, the Government is facing fresh calls to tighten up the legislation –…