Ogilvy cleans up at DMAs with ‘Have a Word’ campaign
Ogilvy UK has scooped this year’s DMA grand prix – its first for a decade despite dominating the shortlist for…
DMA
ICO opens DM advice hub but no sign of new DM Code
The Information Commissioner’s Office has launched a new direct marketing hub, designed to help businesses navigate their way through planning,…
DMC: Firms must be able to learn from other’s cock-ups
The data-driven marketing industry’s top cop is calling on businesses to learn from other’s mistakes by bringing education to the…
DMA blasts ‘counter-intuitive’ pre-Xmas postal strikes
The DMA has waded further into the row over the long-running postal dispute by appearing to take a swipe at…
Ogilvy in top spot as DMA Awards shortlist is revealed
Ogilvy UK has once again emerged as the agency to beat at this year’s DMA Awards, securing 31 finalists on…
Bargain hungry Brits testing brands’ loyalty strategies
The cost of living crisis is forcing brands to reappraise their marketing and loyalty strategies as more and more consumers…
DMA secures Govt funding for new digital bootcamps
The DMA has secured a key victory in its fight for increased funding from the Government to be dedicated to…
DMA calls for peace talks as postal dispute escalates
The DMA is calling for an urgent resolution to the postal dispute following a new strike ballot this week, calling…
Email rebounds but charities face challenging times
The industry’s Covid recovery is continuing with a new study revealing that all key metrics for email marketing improved year-on-year…
‘A little and often’: DMA calls for micro-upskilling drive
The DMA is launching a campaign in an effort to address industry-wide skills and talent shortages and fuel future growth…