Industry claims victory as Data Reform Bill is revealed
The DMA has backed the UK’s plans for data protection reform – revealed this morning – including bigger fines for…
DMA
Door drops seal Covid bounce-back with young at heart
Annual door drop spend and volumes have both bounced back from the pandemic, with younger consumers now interacting with door…
Brands race to embrace mail as confidence returns
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
Charities urged to act as campaign effectiveness slumps
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…
Email and direct mail ‘the best bedfellows for response’
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
TikTok data breach class action dropped over cost fears
TikTok has managed to swerve a potentially damaging High Court data protection class action after former children’s commissioner for England…
‘In limbo’ industry demands full details of data reforms
The DMA is demanding the urgent publication of the Government’s planned reforms of data protection laws, claiming the data-driven marketing…
Covid lessons on marketing effectiveness lost already
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
Young driving growing acceptance of the data exchange
The youth of today are driving a major change in how the UK as a whole feels about companies handling…
Customers will share data but don’t rest on your laurels
Consumers around the world are finally coming to terms with the fact that the exchange of personal data is essential…