Mail proves godsend for vulnerable during pandemic
Consumer campaign group Keep Me Posted, spearheaded by industry champion Judith Donovan, is ramping up its fight for organisations to…
DMA
Value – and values – now key to customer engagement
Anyone still in any doubt as to the merits of diversity and values-led marketing should surely be won over by…
Door drops plummet as Covid hits spend and volume
After a year of immense uncertainty for brands, annual door-drop volumes and spend have witnessed major declines, according to the…
DMA quizzes students: ‘What Type Marketer Are You?’
The DMA is launching an initiative to coincide with GCSE results day and International Youth Day to boost its efforts…
Bournemouth Uni triumphs once more in DMA Challenge
Bournemouth University students have come up trumps once more in the DMA Talent Marketing Challenge, with the ‘DigiConnect’ team receiving…
DMA: Too many industry metrics just don’t add up
The data-driven marketing industry – like nearly every other advertising sector – is still grappling with metrics, with over two-fifths…
Charities and utilities shine despite dip in email opens
Charities and utilities have emerged as the top performing sectors in a new email marketing study, with both seeing increased…
The Ark nets DMA accreditation in new audit process
Oxfordshire-based data specialist The Ark has become one of the first businesses to secure the DMA’s updated accreditation after passing…
DMA hails EU data pact but Govt could yet scupper deal
The DMA has expressed relief that Brussels has finally sanctioned the data adequacy agreement – which will maintain the free…
Census shows industry at worst but it vows to change
The challenge the advertising and marketing industry faces in overcoming deep-rooted male dominance has been confirmed in the sector’s first…