Email marketing gets Covid fillip but data fears grow
The Covid pandemic has fuelled a major rise in email marketing, with brands seemingly diverting spend from other disciplines during…
DMA
The only way is ethics: Brands urged to sign data pledge
Brand owners are being urged to sign up to a raft of new “aspirational commitments” for their data-driven marketing strategies…
Email hits the big 5-0 but relevance is still a big issue
Some 50 years since email was invented by MIT graduate Ray Tomlinson it remains the channel of choice for most…
DMA calls on Scots politicians to back data manifesto
DMA Scotland is calling on candidates in next month’s Scottish Parliament elections to demonstrate their support for the industry body’s…
Industry sees a chink of light at the end of Covid tunnel
Just over a year since the UK was plunged into its first Covid-19 lockdown, the data-driven marketing industry is finally…
Revealed: Factors which get Brits to open your emails
Brand recall is more important for email marketing open rates than the subject line’s content but only just, with both…
DMA opens databank to tackle campaign measurement
The DMA is aiming to combat one of the marketing industry’s biggest conundrums – and one that has vexed generations…
Industry chiefs urge everyone to complete All in Census
UK advertising and marketing industry bosses are calling on everyone who works in the sector – whether client, agency or…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
DMA woos young guns with student membership plan
DMA Talent, the trade body’s division which champions the young, is stepping up its efforts to get the youth of…