Marketers claim to be more thoughtful since pandemic
As brand owners obsess over developing an authentic brand purpose, it seems that in the meantime at least, they are…
DMA
Ministers urged to get ICO enforcement back on track
The Government is coming under increasing pressure to give the Information Commissioner’s Office a kick up the backside, amid claims…
Industry seeks miracle vaccine to fight off Covid gloom
Prime Minister Boris Johnson’s optimism that Covid will be beaten by spring has yet to filter through to marketing businesses,…
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…
Ticketmaster preps band of lawyers to fight GDPR fine
The Information Commissioner’s Office may have reined in the headline grabbing fine for its latest GDPR ruling by whacking Ticketmaster…
Generation Zoom now want ‘face-time’ with brands
With Lockdown 2.0 nearly a week in, brand owners are being urged to wake up to the joys of video…
DMA wades into ICO row over axed adtech investigation
The DMA has called on the Information Commissioner’s Office to be more consistent in its investigations if it wants to…
Experian lawyers set for long battle against ICO ruling
Experian is threatening a lengthy legal battle over an order that forces the firm to make fundamental changes to how…
UK industry chiefs call for ‘precious’ Brexit data deal
Advertising, marketing and technology industry bodies – including the DMA, the Advertising Association and TechUK – have joined forces with…
MRM the agency to beat as DMA finalists are revealed
Agencies hunting gold at the DMA Awards will have to beat off MRM McCann London this year after the IPG-owned…