90% of TikTok fin-fluencer posts ‘mislead investors’
Anyone under the impression that you can get top financial advice from so-called “fin-fluencers” might want to think again, with…
financial services
Experian deal sparks top data appointment for Reward
Reward, the customer engagement and commerce media specialist which recently sold a stake to Experian, is ratcheting up its capabilities…
Santander admits hack attack as Snowflake snowballs
The fall-out from the so-called Snowflake attack has claimed yet another scalp with hackers reportedly attempting to sell what they…
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Influencers charged with promoting dodgy investments
Influencer marketing might be one of the biggest growth sectors in the industry but the industry is facing its first major…
Monzo shows the love in first TV campaign in five years
Monzo, the UK’s largest digital bank with more than 9 million customers, has launched a new nationwide ad campaign in…
Take up of digital wallets rises as charity donors return
Any charity chiefs still in any doubt about whether to adopt digital payments need look no further than the latest…
Finance specialists unite for digital agency Yada Yada
Two financial services marketing specialists have joined forces for Belfast-based start-up Yada Yada Finance, an agency designed to help lenders…
Skipton travels to Red Brick Road for business revamp
Skipton Building Society has appointed Red Brick Road as its lead agency with a brief that covers creative through to…
Retail media boom fuels launch of JPMorgan ad division
The US’ largest bank, JPMorgan, has become the first major financial institution to launch an advertising business, with a new…