Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
ISBA
Agencies and CMOs fuel media transformation ‘go-slow’
Senior marketers have blamed their agencies’ legacy business models, rigid processes and opaque tools for hindering their media transformation efforts…
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…
Industry pounds Govt plan to ban junk food ads online
The advertising and marketing industry is calling on the Government to scrap plans for a total ban on online ads…
DMA joins forces with ISBA to tackle adtech data abuse
The DMA is attempting to bring some clarity to the adtech and real-time bidding market by linking up with client body ISBA…
Adtech smoke and mirrors mask woeful accountability
The programmatic ad industry’s use of personal data has long been shrouded in the sort of unfathomable mystery that would…
Brands urged take advertising MOT to combat public ire
Brand owners should give themselves an “advertising experience MOT” in an effort to combat public distrust of the industry, triggered by the…
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
‘Bosses on tour’ warned about gross Cannes behaviour
Agency bosses – and clients for that matter – are being warned that “appalling behaviour” will not be tolerated at…
Debbie Morrison quits ISBA for senior role at Ebiquity
ISBA director of consultancy and best practice Debbie Morrison is to leave the client trade body after 29 years to join…