Marketing operations are not fit for purpose, say CMOs
Marketing leaders might be doing their best to keep up with a fast-evolving landscape, but inefficiencies and misaligned business structures…
ISBA
Direct mail to join cross-media measurement tool pilot
Marketers could soon be able to measure and understand the impact of mail campaigns within the broader media landscape –…
Google decision triggers warning of ‘major signal loss’
The UK’s leading advertising and marketing industry bodies have pledged to work closely with Google following its decision not to…
Industry initiative aims to combat production pitch hell
Three key industry trade bodies have joined forces to try to improve the production pitch process, amid growing concerns over…
‘Industry champion’ Markey becomes ISBA president
Boots CMO Pete Markey, aurguably one of the best known marketing chiefs in the UK, if not Europe, has taken…
Industry vows to work with Labour to boost UK economy
The advertising and marketing industry has welcomed the new Labour Government following last night’s landslide victory, and has reinforced the…
Industry calls for greater urgency in tackling exclusion
All In, the joint industry initiative fronted by the Advertising Association, IPA and ISBA, has made three key updates to…
New blitz boosts consumer trust in advertising industry
Industry chiefs are hailing the results of a new campaign promoting the work of the Advertising Standards Authority, which show…
AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
Industry makes DE&I gains but discrimination still rife
Advertising and marketing industry leaders have vowed to redouble their efforts to make the sector more inclusive following the publication…