AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
ISBA
Industry makes DE&I gains but discrimination still rife
Advertising and marketing industry leaders have vowed to redouble their efforts to make the sector more inclusive following the publication…
All in Census: Industry needs 15 minutes of your time
The UK advertising industry is calling on all people working in advertising and marketing to “stop the clock, take 15…
In-housing surge continues despite widespread failings
Businesses may be keen to take more of their marketing work in-house but the majority of senior marketers admit the…
Marketing industry pays tribute to Queen Elizabeth II
The advertising and marketing industry has paid its own tribute to Her Majesty Queen Elizabeth II, who died yesterday aged…
Initiative aims to take waste and angst out of pitching
Advertisers and agencies are being urged to sign up for a new cross-industry initiative, designed to make pitching for new…
COP26: Clients and agencies offered net zero certificate
Advertising and marketing professionals are being offered a new course to enable them to understand the climate crisis and the…
Public trust in ads up but it still trails other industries
UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said…
Census shows industry at worst but it vows to change
The challenge the advertising and marketing industry faces in overcoming deep-rooted male dominance has been confirmed in the sector’s first…
Industry unites to benchmark marketing effectiveness
Industry bodies the IPA and ISBA are collaborating on a new programme designed to benchmark the effectiveness of agencies and…