Nectar in driving seat as Sainsbury’s eyes ‘Next Level’
Sainsbury’s has vowed to continue to build on its Nectar loyalty programme in the next three years, offering “more personalised,…
loyalty scheme
CMA launches review of supermarket loyalty pricing
The Competition & Markets Authority has officially launched its probe into supermarket loyalty pricing – first flagged up in November…
Co-op axes loyalty money-back offer for member prices
The Co-op is ditching its money-back scheme, which allows loyalty club members to build up cash towards future purchases, to…
Yum! promotes Pizza Hut tech chief to global digital role
KFC, Pizza Hut and Taco Bell parent company Yum! Brands is aiming to further ramp up its customer experience with…
Costa hires industry stalwart Angrand as global CMO
Costa Coffee has recruited a new global chief marketing officer as part of the company’s plans to ramp up its…
CMA to probe supermarket loyalty ‘member-only’ deals
The Competition & Markets Authority is to launch a major review of loyalty scheme pricing by supermarkets, insisting that the…
Co-op boosts membership by 500,000 in seven months
Co-op has seen a surge in new sign-ups to its membership scheme on the back of exclusive offers and has…
Superdrug revamps loyalty scheme with ‘VIP Rewards’
Superdrug is overhauling its loyalty scheme as part of plans to make it a digital-first programme in a move the…
JD Sports rolls out first loyalty club in 40-year history
Sportswear fashion retailer JD Sports is expanding its use of data-driven marketing by launching its first ever loyalty programme, which will…
Retailers urged to use rewards to build ‘true brand love’
Brands must use incentivised loyalty – based on offering discounts and rewards – as a launch pad to build “true loyalty” and brand…