John Lewis recruits first group loyalty chief from Tesco
The John Lewis Partnership has appointed its first group head of loyalty, working across John Lewis, John Lewis Finance and…
loyalty scheme
Co-op plots £240m investment in membership scheme
Co-op is planning to invest more than £240m over the next five years to boost its loyalty programme and help…
Nectar apes Clubcard Prices as grocery spend drops
Sainsbury’s is ramping up the battle for shopper loyalty by taking a leaf out of Tesco’s book with the launch…
Major brands join trial of ITVX data-driven ad scheme
Some of the world’s biggest advertisers – including Unilever and PepsiCo – have signed up to trial ITV AdLabs’ new…
Tesco shoppers fume over Clubcard reward cutbacks
Tesco is facing the wrath of its most loyal customers after slashing the value of the Clubcard Reward Partners scheme…
Zalando bigs up loyalty club for boost in fashion lovers
Online fashion and lifestyle retailer Zalando has hailed the success of its customer loyalty programme for boosting the number of…
Victoria’s Secret ties up brands for new loyalty pilot
Victoria’s Secret, the lingerie brand which went tits up in the UK before being bought out by Next, is testing…
M&S in trials of paid-for ‘VIP’ Sparks Plus loyalty club
M&S is targeting Sparks loyalty club members with the launch of a pilot premium paid-for tier which is claimed to…
Wunderman Thompson wins Virgin Red expansion brief
Virgin Group rewards scheme Virgin Red has appointed Wunderman Thompson to handle its marketing account, including CRM, creative and strategy…
Sainsbury’s offers up Nectar nuggets for data-led push
Sainsbury’s is launching a truly data-driven ad campaign which uses Nectar insights to flag up the favourite shopping habits of…