Costa toasts loyalty revamp for £1.2m monthly boost
Costa Coffee has hailed the revamp of its digital customer loyalty programme, claiming the move has generated an extra £1.2m…
loyalty scheme
Asda expands loyalty scheme to combat ‘tough times’
Asda is rolling out its loyalty programme to all stores across the UK and online following a successful trial in…
Virgin Media O2 launches green loyalty programme
Virgin Media O2 is helping its customers to be more environmentally friendly by partnering with loyalty specialist Kindred to give…
Ikea nukes nuclear family for loyalty club reward keys
Flatpack giant Ikea is beefing up its Ikea Family loyalty club by offering what it calls “personal reward keys”, which…
Schuh in: Footwear retailer unveils first loyalty club
Footwear retailer Schuh has launched its first loyalty programme to both reward customers and build a 360-degree view of their…
Boots unveils first TV ad for Advantage Card loyalty club
Boots is launching its first ever TV campaign dedicated to its Advantage Card, with the twin aim of recruiting new…
Boots plots major recruitment blitz to boost loyalty club
Boots is set to unleash its biggest marketing campaign to date for the Advantage Card as part of a wider…
Four steps to building an intelligent retention strategy
Marketers are increasingly recognising that building an effective loyalty programme is crucial for the long-term prospects of any business, especially…
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…
Grey revolt: Waitrose forced to rethink digital strategy
Waitrose has been forced to rethink its new-look loyalty scheme, which only went live at the end of February, following…