Asda picks Eagle Eye – and Tesco skills – for loyalty trial
Asda has turned to the company backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason to…
loyalty scheme
Uncommon CX division lands BA loyalty account prize
Uncommon Creative Studio has plucked the British Airways advertising and CRM account from WPP in a major coup for its…
Currys unveils first UK loyalty club in brand relaunch
Currys has launched its first ever UK loyalty scheme, offering customers access to discounts and benefits, in a move that…
Boots taps into Advantage Card for data-driven agency
Boots UK is aiming to take on the likes of Nectar 360 and even DunnHumby with the launch of a…
Nectar set to launch digital version of ‘Clubcard Prices’
If imitation is the sincerest form of flattery, then Tesco chiefs must be chuffed to bits with rival loyalty club…
Consumers ‘willing to pay for better loyalty schemes’
Retail brand owners have finally woken up to the need to keep hold of their customers during the coronavirus outbreak,…
McDonald’s creates global unit to put insight at the core
McDonald’s is pooling its data analytics, digital customer engagement, global marketing, and global restaurant development teams into a new customer…
Costa Coffee hires Child for global data analytics role
Costa Coffee is aiming to ramp up its customer insight operation and put data at the heart of the business…
Animal magic for Pets at Home as loyalty clubs boom
Pets at Home has hailed its customer loyalty strategy as a major factor in its annual retail revenues surpassing £1bn…
More no more as Morrisons unveils instant loyalty app
Morrisons is ditching its points-based More loyalty scheme in favour of a new programme which gives customers instant money off…