Not so sweet: Sainsbury’s under fire for Nectar changes
Sainsbury’s is facing the wrath of its most loyal customers following the supermarket giant’s decision to meddle once more with…
loyalty scheme
‘Dream win’ for Rapp as agency feasts on KFC account
KFC has handed its CRM and customer loyalty account for the UK and Ireland to Rapp, succeeding Iris, which has…
Three agencies battle it out to bag KFC’s direct account
KFC is holding a three-way pitch for its data-driven marketing account, with Havas, MRM and Rapp battling it out for…
Virgin Red appoints partners for loyalty scheme roll-out
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
Co-op hires BBC chief to lead data ‘centre of excellence’
The Co-op has turned to the broadcast industry to appoint a new head of CRM and customer experience, bringing in…
Virgin Red scheme set to be rolled out to all customers
The Virgin Group looks like it is finally getting serious about customer loyalty with the expansion of the Virgin Red…
M&S launches entry-level data programme for all staff
Marks & Spencer is expanding its data academy to make training more accessible to all staff with the launch of…
Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
UK brands let new shoppers go due to loyalty failings
UK brands and retailers are failing to keep hold of the huge influx of new online customers who have made…
BA pulls Avios points out of Tesco Clubcard programme
British Airways has delivered another blow to Executive Club members – just 24 hours after it emerged that those who…