Four steps to building an intelligent retention strategy
Marketers are increasingly recognising that building an effective loyalty programme is crucial for the long-term prospects of any business, especially…
loyalty scheme
Tiers are not enough; shoppers crave emotional loyalty
Brands are treading a fine line in the post-pandemic world, and, with VIP status and rewards no longer cutting it,…
Grey revolt: Waitrose forced to rethink digital strategy
Waitrose has been forced to rethink its new-look loyalty scheme, which only went live at the end of February, following…
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Ann Summers aims to beat off rivals with loyalty club
Ann Summers aiming to keep its customer base satisfied in the bedroom and beyond, while stemming the rise of rival…
Waitrose to revamp loyalty scheme with bigger savings
Waitrose is set to relaunch its MyWaitrose loyalty programme by offering shoppers greater savings and more personalised offers. The John…
Harvey Nicks looks to loyalty to bring back customers
Harvey Nichols is aiming to bring back its upmarket customer base with a major overhaul of its loyalty scheme in…
Skint under-35s shun loyalty clubs but still crave deals
The younger the consumer is the less likely they are to sign up to a loyalty scheme, despite the fact…
McDonald’s begins roll out of global loyalty programme
Just months after pooling its operations into a new customer experience unit to put data insight at the heart of…
Lloyds plots major deal with loyalty scheme app Bink
Lloyds Banking Group is set to join its arch rival Barclays in making a major investment in loyalty app Bink,…