DunnHumby and Boots strike data deal for ITVX tool
ITV is joining forces with DunnHumby and Boots Media Group to launch a new targeting tool in time for the…
loyalty scheme
My Morrisons launches Clubcard-style loyalty offers
Morrisons is ramping up its rewards programme by launching exclusive discounts for My Morrisons members across a raft of branded…
M&S ramps up global activity with Sparks expansion
Marks & Spencer is to expand its Sparks loyalty scheme into a global programme, launching across India and 25 international…
Brits turn to loyalty schemes as purse strings tighten
Loyalty schemes are becoming a key battleground in the fight to win over consumers during the cost of living crisis,…
Game on as Asda launches activity for new loyalty club
Asda is launching a new ad campaign to support the roll out of its first loyalty programme, Asda Rewards, to…
Costa brings in Wunderman for global marketing brief
Costa Coffee has handed its global marketing account to Wunderman Thompson, briefing the agency to spearhead creative and branding across…
Morrisons launches inhouse agency for brand owners
Morrisons has followed Boots, Sainsbury’s and Tesco in launching a media division to offer brands the chance to run marketing…
KFC relaunches loyalty club with arcade-style rewards
KFC is launching new loyalty programme – the Rewards Arcade – which ditches the transactional, points-based proposition that the fast-food giant…
We Are Social nabs Starbucks business away from Iris
Starbucks has appointed We Are Social to succeed Iris as its strategic and creative digital advertising account following a competitive…
Boots unveils budget line as 500,000 join loyalty club
Boots has hailed the success of its recent Advantage Card membership recruitment drive to coincide with the launch of a…