Waitrose revamps loyalty again as group scheme looms
Waitrose is overhauling its MyWaitrose loyalty scheme yet again in a move designed to simplify the programme and make it…
loyalty scheme
BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
Tesco scraps chief customer officer role as Bellini exits
Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly…
KFC woos the pinball wizards with loyalty app upgrade
KFC is ramping up its quest to get customers using its in-app loyalty programme, The Rewards Arcade, by reinventing gaming…
Ryman opens loyalty scheme to help hard-up customers
Stationery and office supplies retailer Ryman has become the second firm in the Theo Paphitis empire to launch a new…
M&S trials exclusive offers for loyalty club members
Marks & Spencer has become the latest retailer to wake up to the fact that Tesco might well be onto…
Loyalty clubs helping retailers and shoppers fight crisis
UK consumers might be increasingly reliant on loyalty schemes during the current economic crisis but it seems they are also…
Loyalty clubs see major boost from member-only offers
The launch of member-only offers is driving a huge take-up of loyalty programmes, with nearly two-thirds (64%) of shoppers admitting…
Sainsbury’s boosts attack with Nectar Prices expansion
Sainsbury’s is taking the loyalty club war on high prices to its rivals by expanding the Nectar Prices scheme, launched…
Robert Dyas unveils first loyalty scheme in 150 years
Home, electrical and garden retailer Robert Dyas, which can trace its roots back to 1872 when the eponymous founder opened…