‘Critical’ BA Executive Club members face the chop
British Airways, the airline with a reputation for leaking customer data and firing staff, has hatched a novel plan to…
loyalty scheme
Sparks relaunch woos one million newbies to M&S app
Marks & Spencer’s revamped Sparks app has attracted a million new customers since relaunching just over two months ago, in…
Tesco reprises ‘Clubcard Prices’ in fresh swipe at rivals
Tesco is ramping up the supermarket loyalty wars with the launch of a new round of “Clubcard Prices”, which sees…
Lidl Plus loyalty app set to launch in the UK next month
Lidl has confirmed its Lidl Plus loyalty scheme will launch in the UK next month, just weeks after setting up…
Lidl plots UK roll-out of virtual customer loyalty scheme
Lidl is poised to roll out a new rewards app in the UK, which offers customers guaranteed savings each week…
Shell forced to axe misleading ‘carbon neutral’ Go+ ad
A radio ad campaign promoting the Shell Go+ loyalty club has been pulled off air following a raft of complaints…
M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…
Hay exits Outra for top role at loyalty group TCC Global
Simon Hay has quit Outra – the AI-driven insight company he co-founded in 2017 with former Hometrack owner Giles Mackay…
Aimia tries to pull out of tailspin with new direction
Aimia, the one-time owner of Nectar, Air Miles and Carlson Marketing, has effectively pulled out of the loyalty business to…
Morrisons overhauls data strategy for marketing boost
UK retailer Morrisons is aiming to cosy up to its suppliers by handing over more data from its customer loyalty…