Tesco repents as Clubcard mailer goes to ‘Mr Tit Wank’
Tesco might have won many plaudits for its data-driven strategy, with Clubcard data permeating every corner of the retailer’s business, but not…
loyalty scheme
UK brands let new shoppers go due to loyalty failings
UK brands and retailers are failing to keep hold of the huge influx of new online customers who have made…
BA pulls Avios points out of Tesco Clubcard programme
British Airways has delivered another blow to Executive Club members – just 24 hours after it emerged that those who…
‘Critical’ BA Executive Club members face the chop
British Airways, the airline with a reputation for leaking customer data and firing staff, has hatched a novel plan to…
Sparks relaunch woos one million newbies to M&S app
Marks & Spencer’s revamped Sparks app has attracted a million new customers since relaunching just over two months ago, in…
Tesco reprises ‘Clubcard Prices’ in fresh swipe at rivals
Tesco is ramping up the supermarket loyalty wars with the launch of a new round of “Clubcard Prices”, which sees…
Lidl Plus loyalty app set to launch in the UK next month
Lidl has confirmed its Lidl Plus loyalty scheme will launch in the UK next month, just weeks after setting up…
Lidl plots UK roll-out of virtual customer loyalty scheme
Lidl is poised to roll out a new rewards app in the UK, which offers customers guaranteed savings each week…
Shell forced to axe misleading ‘carbon neutral’ Go+ ad
A radio ad campaign promoting the Shell Go+ loyalty club has been pulled off air following a raft of complaints…
M&S relaunches Sparks for digital-only loyalty scheme
Marks & Spencer is planning a major overhaul of its Sparks loyalty programme, ditching the physical cards and relaunching it…