Get under the skin of your customers to boost loyalty
In today’s fickle consumer landscape, creating effective marketing and rewards programmes is no longer about simply driving transactions, but about…
loyalty scheme
M&S hires ex-Clubcard chief for Sparks card revival
Marks & Spencer is aiming to inject new life into its Sparks loyalty scheme by recruiting former Tesco Clubcard director…
H&M to launch ‘buy now, pay later’ for loyal shoppers
Fashion chain H&M is aiming to tackle the high street blues by boosting its loyalty programme with the launch of a…
Tesco woos Clubcard users with new wave of discounts
Tesco is continuing to reward loyal customers with a new three-week campaign that will offer exclusive discounts for Clubcard members….
Lakeland loyalty club woos members with charity tie-up
Kitchenware retailer Lakeland has taken a leaf out the Co-op’s book with the launch of its first loyalty scheme which…
Tesco brings in Now TV as new Clubcard reward partner
Tesco has signed up Now TV as a Clubcard reward partner, giving loyalty scheme members the chance to triple the…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
Rewarding loyalty? Most schemes are running on empty
Hardly a week seems to go by these days without a new loyalty scheme launching or an established one having…
Ice loyalty scheme goes under despite Mastercard deal
Retail loyalty company Ice – which offered consumers the chance to collect points when shopping at sustainable retailers – has…
Adidas opens UK loyalty club as springboard to Europe
Adidas is expanding its Creators Club loyalty scheme into the UK market as the first step in plans to roll…