Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
loyalty scheme
Sainsbury’s turns to Nectar to forge data-driven future
Sainsbury’s is planning to beef up its data-driven strategy by tapping into the Nectar loyalty scheme – which it bought…
Loyalty card fraud trial exposes ‘back door’ data theft
A major fraud perpetrated against two of the UK’s leading loyalty programmes – Tesco Clubcard and Boots Advantage Card –…
Get under the skin of your customers to boost loyalty
In today’s fickle consumer landscape, creating effective marketing and rewards programmes is no longer about simply driving transactions, but about…
M&S hires ex-Clubcard chief for Sparks card revival
Marks & Spencer is aiming to inject new life into its Sparks loyalty scheme by recruiting former Tesco Clubcard director…
H&M to launch ‘buy now, pay later’ for loyal shoppers
Fashion chain H&M is aiming to tackle the high street blues by boosting its loyalty programme with the launch of a…
Tesco woos Clubcard users with new wave of discounts
Tesco is continuing to reward loyal customers with a new three-week campaign that will offer exclusive discounts for Clubcard members….
Lakeland loyalty club woos members with charity tie-up
Kitchenware retailer Lakeland has taken a leaf out the Co-op’s book with the launch of its first loyalty scheme which…
Tesco brings in Now TV as new Clubcard reward partner
Tesco has signed up Now TV as a Clubcard reward partner, giving loyalty scheme members the chance to triple the…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…