Rewarding loyalty? Most schemes are running on empty
Hardly a week seems to go by these days without a new loyalty scheme launching or an established one having…
loyalty scheme
Ice loyalty scheme goes under despite Mastercard deal
Retail loyalty company Ice – which offered consumers the chance to collect points when shopping at sustainable retailers – has…
Adidas opens UK loyalty club as springboard to Europe
Adidas is expanding its Creators Club loyalty scheme into the UK market as the first step in plans to roll…
Nectar under fire for signing up ‘global polluter’ Esso
Loyalty giant Nectar has found itself on the wrong side of environmental groups following its decision to sign up Esso…
Boots Advantage Card loyalty makeover puts digital first
Boots Advantage Card, widely regarded as one of the most generous schemes on the market, is following in Tesco Clubcard…
‘Pointless’ loyalty schemes leaving UK consumers cold
Marketers have lost sight of what consumers – especially younger people – really want from customer loyalty schemes, with “pointless…
Nectar preps yet another relaunch for digital overhaul
The Nectar loyalty scheme is set for yet another relaunch, just two years after it unleashed the biggest ad campaign…
Tesco plots huge Clubcard discounts for centenary push
Tesco is planning a three-week Clubcard bonanza to celebrate the supermarket’s 100th birthday, giving loyalty club members discounts of up…
Tesco dumps Uber in fresh Clubcard Reward shake-up
Tesco is pulling the plug on its deal with taxi hailing app Uber just 20 months after the firm joined…
Wyevale chops back loyalty club as cost-cutting grows
Wyevale Garden Centres has taken a pruning knife to its points-based Garden Club loyalty scheme by replacing it with an…