M&S launches data academy to tackle skills shortage
Marks & Spencer is taking matters into its own hands to tackle the data science skills shortage by becoming the…
loyalty scheme
Loyalty schemes can exploit GDPR to remain relevant
The past few months have been a turbulent time for the UK retail sector. Tesco defied the retail gloom by…
Starbucks pours international account into Havas Helia
Coffee chain Starbucks has handed its international customer engagement business to Havas Helia; the first time the company has had…
Holland & Barratt boosts loyalty scheme with Starcount
Health food giant Holland & Barrett is turning to Starcount – the agency run by former DunnHumby duo Edwina Dunn…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…
Aimia troubles continue as global chief exec steps down
Aimia global chief executive David Johnston is to leave the business “by mutual agreement” following a disastrous two years for the…
MRM Meteorite grabs Subway account without a pitch
Sandwich chain Subway has appointed MRM Meteorite to handle its direct marketing account without a pitch, taking over from Havas…
Avios loyalty club to be axed in UK and merged with BA
The Avios loyalty scheme is set to be axed in the UK this summer, with members being switched to the…
Sainsbury’s plots major overhaul of Nectar programme
Just weeks after buying the Nectar loyalty scheme, Sainsbury’s is already plotting a major overhaul of the programme by trialling…
Ecrebo brings in chief to drive new marketing platform
Retail loyalty specialist Ecrebo is planning to further develop its data-driven marketing offering with the appointment of its first chief…