Asos customers fume as ‘A-List’ loyalty scheme is axed
Online clothing giant Asos has incurred the wrath of its most ardent customers by revealing it is to scrap its…
loyalty scheme
Virgin hires former Avios boss for loyalty scheme reboot
Virgin Group is attempting to breathe new life into its loyalty strategy by hiring former Monarch and Avios boss Andrew…
Nectar warns 19m over ‘double points’ phishing scam
Loyalty scheme Nectar has warned its 19 million users to beware of a new phishing scam which offering to double…
M&S launches data academy to tackle skills shortage
Marks & Spencer is taking matters into its own hands to tackle the data science skills shortage by becoming the…
Loyalty schemes can exploit GDPR to remain relevant
The past few months have been a turbulent time for the UK retail sector. Tesco defied the retail gloom by…
Starbucks pours international account into Havas Helia
Coffee chain Starbucks has handed its international customer engagement business to Havas Helia; the first time the company has had…
Holland & Barratt boosts loyalty scheme with Starcount
Health food giant Holland & Barrett is turning to Starcount – the agency run by former DunnHumby duo Edwina Dunn…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…
Aimia troubles continue as global chief exec steps down
Aimia global chief executive David Johnston is to leave the business “by mutual agreement” following a disastrous two years for the…
MRM Meteorite grabs Subway account without a pitch
Sandwich chain Subway has appointed MRM Meteorite to handle its direct marketing account without a pitch, taking over from Havas…