Avios loyalty club to be axed in UK and merged with BA
The Avios loyalty scheme is set to be axed in the UK this summer, with members being switched to the…
loyalty scheme
Sainsbury’s plots major overhaul of Nectar programme
Just weeks after buying the Nectar loyalty scheme, Sainsbury’s is already plotting a major overhaul of the programme by trialling…
Ecrebo brings in chief to drive new marketing platform
Retail loyalty specialist Ecrebo is planning to further develop its data-driven marketing offering with the appointment of its first chief…
New Virgin Holidays chief Kirby flags up loyalty drive
Virgin Holidays’ new marketing and customer experience director Amber Kirby has pledged to put customer loyalty and digital experience at…
700,000 customers sign up for British Gas Rewards
Centrica is hailing the success of the £100m British Gas Rewards scheme, launched in April last year, claiming that just…
Ikea family buys Ikea Family architect Quant Marketing
Ikano Group, the company which was spun off from Ikea in 1988 but is still owned by the family of…
M&S brings in Starcount to put shine on Sparks strategy
Marks & Spencer is aiming to tap into the expertise which turned Tesco from a pile it high, sell it…
Rapp beats off rivals to net secret Waitrose CRM project
Rapp London has reportedly been appointed by Waitrose to handle a “secret squirrel” CRM project, which it is understood will…
Sainsbury’s bags a bargain with ‘cut-price’ Nectar deal
Aimia has offloaded the UK Nectar loyalty scheme to Sainsbury’s in a £60m “cut-price” deal just over a decade after…
Now Tesco culls 57 partners from Clubcard rewards
Tesco is facing further customer ire after the supermarket revealed it is cutting 57 partners from its Clubcard scheme within…