Retail loyalty specialist Ecrebo is planning to further develop its data-driven marketing offering with the appointment of its first chief technology officer, just weeks after launching its new OnPoint digital platform.
Kelvin Clibbon, who has more than 20 years’ experience delivering tech products, joins from Lumeon, the company behind a digital healthcare app used by many of Europe’s leading healthcare providers.
Previously, he led a team of more than 250 engineers at ecommerce and mobile payments provider Powa Technologies. He was also worked at Neverfail Group, Nlyte Software, Centennail Software, Apertio, Intuwave and Content Technologies.
In his role as CTO, Clibbon assumes responsibility for expanding the company’s technology team and will work closely with other members of the management to ensure product development aligns with the needs of Ecrebo’s customers, including Marks & Spencer, Waitrose, Dixons Carphone and Pandora.
Launched last month, the OnPoint platform expands on Ecrebo’s “Message at Till” solution with a suite of products, including OnPoint Coupon, OnPoint E-receipts, OnPoint Message, OnPoint Feedback, and OnPoint Display. Together they are designed to help retailers engage shoppers with targeted messages, offers and promotions any time in the purchase cycle, via any channel.
Clibbon said: “Ecrebo presents an opportunity to join one of the most exciting growth software companies in Europe today, with the optimal blend of an impressive customer base, strong growth, both domestically and internationally, and a leadership team I truly believe in.
“From a technology perspective, I am impressed by the innovative nature of the OnPoint solution suite, which serves a true market need for powerful yet simple customer-centric marketing capabilities that are not often found in enterprise applications.”
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