Costa hands global loyalty scheme expansion to Lida
Whitbread owned coffee chain Costa has appointed Lida to overhaul its loyalty scheme, the Costa Coffee Club, as part of…
loyalty scheme
Tesco revamps Clubcard as Uber joins partner scheme
Tesco is revamping its Clubcard loyalty programme by introducing contactless technology, new branding and additional Reward Partners – including controversial…
Sky trials new VIP loyalty scheme to boost retention
Sky is running trials of a new loyalty scheme for both TV and broadband customers, dubbed “Sky VIP”, soft launching…
Sainsbury’s shoppers hit by Nectar scheme failure
Sainsbury’s shoppers are being urged to double check their Nectar accounts after the loyalty company admitted that some customers have…
Mail Newspapers signs Nectar deal for loyalty overhaul
Mail Newspapers, the firm behind the Daily Mail and Mail on Sunday, is revamping its loyalty scheme by joining the…
Tesco brand advocacy scheme ‘the Orchard’ gets chop
Tesco is pulling the plug on an online customer data scheme, which encouraged up to 20,000 Clubcard members to trial…
MyWaitrose members in a froth as free coffee is axed
Waitrose loyalty scheme members have taken to social media in their droves to roast the retailer after it confirmed they…
Guardian member scheme takes off, with help from Lida
The Guardian’s membership scheme, developed in 2015 by M&C Saatchi’s direct marketing agency Lida, has reached 200,000 members, with 186,000…
Aimia man joins Ecrebo in wake of £12m Keith Mills deal
Loyalty specialist Ecrebo – which has just been given a £12m cash injection from a partnership which includes Air Miles…
Loyalty scheme chief gets 16 months for £200k fraud
The finance manager of online retail loyalty points company Ice – run by former Airmiles chief Jude Thorne and ex-AMV boss…