M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
loyalty scheme
Caffè Nero brings in tech start-up for loyalty push
Mobile wallet start-up Yoyo Wallet is aiming to expand out of the university campus and into the high street through…
Sainsbury’s launches push for double Nectar points
Sainsbury’s is aiming to spread a little pre-festive cheer – and even give Nectar owner Aimia a Christmas bonus –…
Pets at Home loyalty club raises £5m for charities
Pets at Home is barking loud about its Very Important Pet loyalty scheme after revealing its has raised £5m worth…
Lida stitches up mailer for Ikea Family email offer
Ikea is launching a direct mail campaign to members of its Ikea Family loyalty scheme, in an effort to get…
Waitrose customers fume at loyalty card cutbacks
Waitrose has found to its cost that you mess with your loyalty scheme at your peril after major changes to the MyWaitrose programme,…
Daily Mail beefs up its data, just don’t tell editorial
Direct marketing industry nemesis Mail Newspapers is ramping up its quest to gather more customer data – as well as…
Aimia hands i2c chief exec top role at Nectar too
The man who heads up Nectar’s joint venture with Sainsbury’s – i2c – has been handed the additional role of…
Loyalty schemes ‘must get under skin of shoppers’
Consumers’ appetite for loyalty schemes is showing no sign of waning but – and this is a big but –…
BA pulls plug on Diamond Club loyalty programme
British Airways is scrapping its Diamond Club loyalty programme after terminating its deal with credit card giant MBNA, meaning members will…