McDonald’s plots loyalty app to boost customer ties
Fast-food chain McDonald’s has revealed it is planning to launch a major loyalty scheme, which could be in place later…
loyalty scheme
Nectar begins relaunch blitz to push digital overhaul
Nectar is embarking on its biggest ad campaign since the loyalty scheme was set up in 2002 as part of…
Customers in a froth over Starbucks loyalty revamp
Starbucks is remaining tight-lipped about whether controversial changes to its US loyalty scheme – which have seen customers take to…
Wagamama hires BT unit to boost loyalty strategy
Wagamama is embarking on a major customer loyalty push with plans to build a 360-degree view of customer activity across…
Eagle Eye develops loyalty scheme for Toby Carvery
Carnivores rejoice; you could soon be earning a raft of rewards at Toby Carvery outlets, after Mitchells & Butlers expanded its relationship with…
M&S Sparks scheme ‘just paint by numbers loyalty’
Former Tesco Clubcard chief Grant Harrison has slated Marks & Spencer’s attempt to build customer loyalty through its Sparks card,…
Clubcard trails rivals as mobile loyalty takes off
For once Tesco Clubcard – often hailed as being at the cutting edge of customer strategies – seems to have…
Superdrug loyalty club soars 40% in festive boom
Superdrug has revealed a 40% jump in loyalty card customers on the back a £37m CRM investment as it announced…
Festive cheer for John Lewis as loyalty cards pay off
John Lewis Partnership’s huge investment in loyalty schemes seems to be paying off after the retail group saw a 4.1%…
Microsoft takes on Aimia with multi-loyalty card app
Microsoft is aiming to trump Nectar owner Aimia with an upgrade of its Wallet app for Windows 10 Mobile which…