Wagamama hires BT unit to boost loyalty strategy
Wagamama is embarking on a major customer loyalty push with plans to build a 360-degree view of customer activity across…
loyalty scheme
Eagle Eye develops loyalty scheme for Toby Carvery
Carnivores rejoice; you could soon be earning a raft of rewards at Toby Carvery outlets, after Mitchells & Butlers expanded its relationship with…
M&S Sparks scheme ‘just paint by numbers loyalty’
Former Tesco Clubcard chief Grant Harrison has slated Marks & Spencer’s attempt to build customer loyalty through its Sparks card,…
Clubcard trails rivals as mobile loyalty takes off
For once Tesco Clubcard – often hailed as being at the cutting edge of customer strategies – seems to have…
Superdrug loyalty club soars 40% in festive boom
Superdrug has revealed a 40% jump in loyalty card customers on the back a £37m CRM investment as it announced…
Festive cheer for John Lewis as loyalty cards pay off
John Lewis Partnership’s huge investment in loyalty schemes seems to be paying off after the retail group saw a 4.1%…
Microsoft takes on Aimia with multi-loyalty card app
Microsoft is aiming to trump Nectar owner Aimia with an upgrade of its Wallet app for Windows 10 Mobile which…
Virgin eyes 20m with group customer loyalty scheme
Virgin Group is launching one of the UK’s most ambitious loyalty strategies, designed to build a detailed picture of its estimated…
Asos plans loyalty club with ‘beautiful proposition’
They say imitation is the sincerest form of flattery and Asos seems to believe it too, after the online clothing…
Game loyalty card ‘to raise £100m’
The boss of computer and video games giant Game Group says the company is planning to exploit its Reward Card…