British Gas pledges to pour £100m into loyalty scheme
British Gas is planning to invest over £100m in a new customer loyalty scheme, which, it claims, will offer not…
loyalty scheme
Keith Mills splashes cash as loyalty group raises £12m
Air Miles and Nectar founder Sir Keith Mills has put his money where his mouth is by agreeing to invest…
Clubcard spend cut as millions lose brand vouchers
Tesco is slashing its investment in Clubcard mailings by ditching the brand discount coupons, which have been a key part…
Nectar co-founder JP Lips exits firm after 20 years
Jan-Pieter Lips, one of the founders of the Nectar UK business in 2002 and managing director of Nectar UK from…
£3.9bn Booker merger to spark Tesco data bonanza
Tesco data bosses will be licking their lips at the prospect of the £3.9bn merger with wholesale giant Booker –…
Stack develops new Mamas & Papas loyalty scheme
Mamas & Papas, the retail brand which competes with the likes of Mothercare and Kiddicare, is launching a loyalty club…
Loyalty schemes must adapt or die, says Keith Mills
Brand owners might be launching loyalty schemes at a rate of knots but they have been warned they risk alienating…
Pro-Brexit Daily Mail hit by Brexit advertising slump
The Daily Mail looks like it has paid a heavy price for backing Brexit following predictions that it will report…
Retailers struggle to secure true customer devotion
The majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only…
Digital and CRM soar but external shocks hit EasyJet
EasyJet has bigged up its digital and direct marketing strategy, but has had to admit that “external shocks” – including…