Eurostar goes off the rails with loyalty scheme overhaul
High-speed train operator Eurostar has raised a few eyebrows with the relaunch of its loyalty scheme after it warned customers…
loyalty scheme
Ikea to ditch Lida after seven years on loyalty business
Lida is set to lose its grip on the Ikea loyalty account – which it has held since July 2010…
£100m loyalty scheme fails to stem British Gas exodus
British Gas’ £100m investment in its new loyalty scheme appears to be too little, too late after shares in brand…
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…
Waitrose hunts CRM agencies as Field Day shrinks
Waitrose is holding talks with direct marketing agencies about its CRM business, including the MyWaitrose scheme, as part of plans…
Ikea online expansion is ‘biggest change since launch’
Ikea is attempting to boost its online sales by running trials to flog its flat-pack furniture through the likes of…
Tesco braced for fall-out from Clubcard deal with Uber
Transport for London’s decision to strip Uber of its licence to operate in the capital has set off alarm bells…
Costa hands global loyalty scheme expansion to Lida
Whitbread owned coffee chain Costa has appointed Lida to overhaul its loyalty scheme, the Costa Coffee Club, as part of…
Tesco revamps Clubcard as Uber joins partner scheme
Tesco is revamping its Clubcard loyalty programme by introducing contactless technology, new branding and additional Reward Partners – including controversial…
Sky trials new VIP loyalty scheme to boost retention
Sky is running trials of a new loyalty scheme for both TV and broadband customers, dubbed “Sky VIP”, soft launching…