M&S boosts data strategy with predictive analysis deal
Just a week after revealing it is setting up an in-house data science academy, Marks & Spencer is further strengthening…
M&S
M&S launches data academy to tackle skills shortage
Marks & Spencer is taking matters into its own hands to tackle the data science skills shortage by becoming the…
M&S brings in Starcount to put shine on Sparks strategy
Marks & Spencer is aiming to tap into the expertise which turned Tesco from a pile it high, sell it…
M&S outsources tech team to Tata in cost-cutting drive
Marks & Spencer is to outsource its technology department – with about 250 staff transferring tech giant Tata Consultancy Services…
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…
Aldi and Lidl hit back as customers knock loyalty efforts
Aldi and Lidl have scotched suggestions that their customers are as promiscuous as a colony of rampant rabbits after a…
Buster is most engaging ad but M&S is mums’ fave
The mums have spoken, and it is Marks & Spencer’s Christmas ad featuring Mother Christmas has been voted the favourite…
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
Matt Button quits M&S for top CRM role at Gumtree
Matt Button, the former head of CRM at HMV and Lexus GB, has left Marks & Spencer to join Gumtree…
M&S chief insists Sparks scheme will lead revival
Marks & Spencer’s new chief executive Steve Rowe says one of his first jobs will be to tap into the…