M&S appoints Meta man as new chief data scientist
Marks & Spencer has appointed a new chief data scientist following a shake-up of its senior team which has seen…
M&S
M&S in trials of paid-for ‘VIP’ Sparks Plus loyalty club
M&S is targeting Sparks loyalty club members with the launch of a pilot premium paid-for tier which is claimed to…
M&S launches trials of virtual clothing try-on service
Marks & Spencer is boosting its use of technology to trial an in-store virtual reality fitting service, enabling customers to…
John Lewis festive ad nets top spot on social channels
It seems Christmas ads not only divide opinion among the marketing and advertising community, consumers are also split down the…
M&S swoops for firm to boost online personalisation
Marks & Spencer is aiming to ramp up online personalisation by snapping up the intellectual property of fashion marketplace Thread…
M&S ramps up global activity with Sparks expansion
Marks & Spencer is to expand its Sparks loyalty scheme into a global programme, launching across India and 25 international…
M&S shoppers plan summer joy despite grim finances
Marks & Spencer shoppers have vowed to make the most of this summer despite the cost-of-living crisis, with more than…
M&S pools data for ‘voice of the customer’ programme
Marks & Spencer is consolidating all of its global data sources within a single platform, dubbed the “voice of the…
M&S transformation chief to spearhead data strategy
Marks & Spencer has initiated a major reshuffle of its senior leadership team, handing data responsibilities to chief strategy and…
M&S hunts scores of tech experts in digital expansion
Marks & Spencer is beefing up its digital transformation by hiring nearly 100 new tech specialists as part of its ‘MS2’…