M&S outsources tech team to Tata in cost-cutting drive
Marks & Spencer is to outsource its technology department – with about 250 staff transferring tech giant Tata Consultancy Services…
M&S
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…
Aldi and Lidl hit back as customers knock loyalty efforts
Aldi and Lidl have scotched suggestions that their customers are as promiscuous as a colony of rampant rabbits after a…
Buster is most engaging ad but M&S is mums’ fave
The mums have spoken, and it is Marks & Spencer’s Christmas ad featuring Mother Christmas has been voted the favourite…
M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
Matt Button quits M&S for top CRM role at Gumtree
Matt Button, the former head of CRM at HMV and Lexus GB, has left Marks & Spencer to join Gumtree…
M&S chief insists Sparks scheme will lead revival
Marks & Spencer’s new chief executive Steve Rowe says one of his first jobs will be to tap into the…
M&S Sparks scheme ‘just paint by numbers loyalty’
Former Tesco Clubcard chief Grant Harrison has slated Marks & Spencer’s attempt to build customer loyalty through its Sparks card,…
M&S clothing beats rivals in customer loyalty stakes
Marks & Spencer’s clothing may not exactly be flying out of the shop, but when it comes to customer loyalty the…
ITG signs up major brands
A new company which exploits cutting edge technology to put clients in control of their data – with a senior…