M&S Sparks scheme ‘just paint by numbers loyalty’
Former Tesco Clubcard chief Grant Harrison has slated Marks & Spencer’s attempt to build customer loyalty through its Sparks card,…
M&S
M&S clothing beats rivals in customer loyalty stakes
Marks & Spencer’s clothing may not exactly be flying out of the shop, but when it comes to customer loyalty the…
ITG signs up major brands
A new company which exploits cutting edge technology to put clients in control of their data – with a senior…