M&S to bank on data as Sparks card comes to fore
Marks & Spencer is planning to ramp up its investment in data-driven marketing by ploughing more resources behind its Sparks…
M&S
Matt Button quits M&S for top CRM role at Gumtree
Matt Button, the former head of CRM at HMV and Lexus GB, has left Marks & Spencer to join Gumtree…
M&S chief insists Sparks scheme will lead revival
Marks & Spencer’s new chief executive Steve Rowe says one of his first jobs will be to tap into the…
M&S Sparks scheme ‘just paint by numbers loyalty’
Former Tesco Clubcard chief Grant Harrison has slated Marks & Spencer’s attempt to build customer loyalty through its Sparks card,…
M&S clothing beats rivals in customer loyalty stakes
Marks & Spencer’s clothing may not exactly be flying out of the shop, but when it comes to customer loyalty the…
ITG signs up major brands
A new company which exploits cutting edge technology to put clients in control of their data – with a senior…