M&S launches trials of virtual clothing try-on service
Marks & Spencer is boosting its use of technology to trial an in-store virtual reality fitting service, enabling customers to…
M&S
John Lewis festive ad nets top spot on social channels
It seems Christmas ads not only divide opinion among the marketing and advertising community, consumers are also split down the…
M&S swoops for firm to boost online personalisation
Marks & Spencer is aiming to ramp up online personalisation by snapping up the intellectual property of fashion marketplace Thread…
M&S ramps up global activity with Sparks expansion
Marks & Spencer is to expand its Sparks loyalty scheme into a global programme, launching across India and 25 international…
M&S shoppers plan summer joy despite grim finances
Marks & Spencer shoppers have vowed to make the most of this summer despite the cost-of-living crisis, with more than…
M&S pools data for ‘voice of the customer’ programme
Marks & Spencer is consolidating all of its global data sources within a single platform, dubbed the “voice of the…
M&S transformation chief to spearhead data strategy
Marks & Spencer has initiated a major reshuffle of its senior leadership team, handing data responsibilities to chief strategy and…
M&S hunts scores of tech experts in digital expansion
Marks & Spencer is beefing up its digital transformation by hiring nearly 100 new tech specialists as part of its ‘MS2’…
M&S joins UK coalition to digitally upskill the nation
Marks & Spencer is stepping up its drive to tackle the digital skills shortage by joining a coalition of major…
M&S builds 46 new websites in international sales drive
Marks & Spencer, which back in 2012 spent more than £100m to bring its website in-house, is to launch 46…