Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
online advertising
Reviews now the primary source for online shoppers
Online reviews appear to have shed their “Jackanory” image as works of pure fiction to become the primary source for…
Retailers ‘must rethink game plan for Black Friday deals’
Over two-thirds of UK consumers might have already begun their festive shopping, but Black Friday remains a key milestone, with…
Christmas number one ‘no guarantee of sales success’
Brand owners might strive each year to get their festive ads to ride high in the popularity charts but success…
In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…
Lund moves up to Mission CEO as Clifton steps down
Mission Group chief executive James Clifton is stepping down after five years in the role to pursue “a new opportunity”…
Google balks at ‘staggering’ US call for Chrome sell-off
The US Department of Justice is demanding that Google sells its web browser Chrome, shares data and search results with…
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Marketers to up GenAI spend despite limited success
The hype around the advertising and marketing industry’s use of generative AI might not yet match the reality – with…
Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…