How you can thrive in 2025…with influencer marketing
Influencer marketing has become a cornerstone of modern digital marketing. No longer the new kid on the block, it has…
online advertising
Tech giants rake in half of digital spend as agencies fall
A new report by WPP-owned GroupM has confirmed exactly why rival Omnicom is lining up a $30bn-plus mega merger with…
How you can thrive in 2025…by targeting Gen Alpha
We often forget that Gen Alpha – those born since 2010 – are growing up in a world designed and…
Ogilvy scoops top DMA prize for polemic ‘Maaate’ blitz
Ogilvy UK has scooped this year’s DMA grand prix – its second in three years after regularly dominating the shortlist…
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Ford channels ‘Big Cat Energy’ for Puma Gen-E reveal
While the likes of Nigel Farage get their knickers in a twist over Jaguar’s new branding, Ford is quietly getting…
Stop, look and listen: ‘Audio ads are the one to watch’
Marketers are missing a trick by not including audio in their campaigns, with growing evidence to suggest that not only…
Don’t let younger audiences drive your TV ad strategy
Reaction to Barb’s recent report on the UK TV market has sparked renewed focus on YouTube and TikTok as platforms…
Heineken and Stonegate tackle loneliness down the pub
Heineken UK has joined forces with Slug & Lettuce owner Stonegate Group for a new campaign which finally aims to…
CMOs will need three ‘super-powers’ to remain relevant
Marketing chiefs will have adopt three essential “super-powers” in the year ahead – analytical skills for interpreting customer data; creative…