Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
online advertising
Fern Brady tour ad crucified for mocking Christianity
Scottish comedian Fern Brady has had the smile wiped off her face by the ad watchdog over an online ad…
UGC and social boom as omnichannel shopping soars
Major shifts in consumer behaviour are making the world far more complex for both brands and retailers, with the rise…
Motorway steers into new agency for expansion drive
Used-car marketplace Motorway, which claims to be the UK’s fastest growing second-hand motor business, has handed its advertising and marketing…
Body Shop hires new CMO in double senior appointment
The Body Shop has drafted in new marketing and finance chiefs for its senior leadership team to help drive growth…
Madmen urged to be more nuanced to woo ‘new men’
Brands must ditch the monolithic, narrow-minded view of masculinity and make a shift in how they reach men, to build…
Meta comes under fire over plan for ‘unskippable ads’
Meta’s latest attempt to swerve data protection laws by replacing its outlawed “consent or pay” subscription service with one that…
Three-quarters of top sites ‘fail to get consent for ads’
Online businesses continue to be in breach of one of the key tenets of data protection law, with a new…
John Lewis, Disney, Tekla, Lidl, Le Chameau: Festive feast
For many, the build up to Christmas only really begins once the John Lewis festive spot lands, so it is…
GB Racing saddles up with the7stars to woo new punters
Great British Racing, the official marketing and promotional body for the so-called “sport of kings”, is aiming to raise the…